The ‘noise’ on social media has got marketers focused on increasing reach and engagement, and marketing tools form a critical part of that exercise. Marketing tools can provide insights into audience preferences and traffic generation that you can use to create better content and marketing strategy for social media.

As 2018 arrives, social media feeds promise to get more crowded and brands require more advanced and capable marketing tools to build a compelling social media presence. Here is a list of 9 such tools that can transform your social media marketing.

1. Audiense

Analytics is everything. Analytics tools can help you measure your social media performance, and identify successful and unsuccessful content experiments to help refine your strategy.

Audiense is a social media analytics tool that can help you identify your high-potential target audience through social media interactions and engage them with the best content possible. The tool’s accurate recording and analysis of data, combined with its powerful and attractive method of reporting, makes it an effective tool to guide your social media marketing activities.

2. Drumup

Social media management efficiency can decide your performance on social media. How you manage your time and distribute your content will affect the effectiveness of your marketing.

DrumUp is a social media management tool that can help you create an online resource of social media content, and automate the publishing of that content. With an RSS reader, keyword based content suggestions and content libraries to store your original content, DrumUp is the content hub that you can automate for easy and effective social media marketing.

3. SumoMe

Audience engagement is a critical part of any social media presence, and for your social media presence to make an impact, you have to give your audience means to easily engage with you.

SumoMe is a website engagement tool that can help you increase audience engagement. You can set up Sumo’s social media share plugins to make it easy for your readers to share your posts, and use Sumo’s lead capture form to build an email list of the people who visit your page through social media posts.

4. BuzzSumo
The content you create is central to your social media marketing strategy. The more relevant and engaging your audience finds your content, the better your social media marketing results will be.

Buzzsumo is a content analysis tool that identifies the most popular posts on social media including your keywords, and displays insights into their popularity for you. Among the insights are details such as the URLs of websites that linked to the post and the profiles of influencers who tweeted the post. You can use these insights to create a post along similar lines and make it popular on social media.

5. Canva

The quality of the graphics you use in your social media and website content decide how effectively you can engage your audience on social media.

Canva is a graphics design tool that is very easy to work with, given that it stocks canvases of every size and a range of templates to go with them. The tool also has an easy to use editor that lets users work with shapes, clip-art, word-art and filters to transform standard templates into custom, engaging graphics.

6. Piktochart

The demand for infographics hasn’t died; in fact, well-designed infographics are still relevant in social media marketing.

Piktochart is an infographics design tool that enables users in creating great infographics for any industry or purpose. The tool has a catalogue of pre-existing templates that users can work with when creating their own infographics. Piktochart’s editor is easy to use, and allows the upload of external objects, making it easy to add graphs and logos to any infographic created on the tool.

7. Brand24

Reputation management is critical on social media, especially now when fake news has become so prevalent on social media platforms.

Brand24 is a social media monitoring tool that makes it easier for users to catch brand mentions on social media, allowing them to respond in time to avoid disasters and make the most of existing opportunities. Brand24 not only monitors social media mentions, but also blog and internet mentions, allowing brands to build relationships with potential ambassadors.

8. IFTTT

Cross-posting is a smart way to manage social media, because it cuts down efforts while increasing reach across multiple social media platforms.

IFTTT can be used as a cross-promotion tool by social media marketers, because it allows them to connect different social media apps to enable social media cross-posting and social media listening. For instance, IFTTT can be set to store every tweet with a certain hashtag or @mention on a spreadsheet or to publish your tweets across your Facebook and LinkedIn profiles.

9. Socedo

Social media is the most direct way to connect with customers these days, given that people in general spend most time on social media and they’re more likely to respond to social media posts than to emails.

Socedo is a lead generation tool that sifts through social media activity to identify potential customers. The tool can be set to monitor activity related to certain keywords on social media, and collect date based on those keywords.

Wrap

With the right set of marketing tools, you can build an effective social media presence in 2018 and achieve the business and creative goals that are important to you.

Image credit: Pixabay.com

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